PegaWORLD 2015: Engaging the New Healthcare Consumer in a Digital World (Video)
As the healthcare ecosystem continues to rapidly change, the "new healthcare consumer" takes unprecedented control over how they purchase, access, consume and value healthcare services. No longer are their expectations shaped by traditional healthcare models. Instead, they are increasingly seeking a more personalized retail experience. At the same time, consumers are defining health and wellness in new and more encompassing ways. The industry is now poised to meet these emerging consumer needs through technology and innovation. Dr. Mark Boxer, EVP and Global CIO of Cigna, will explore how the new healthcare consumer drives a new orientation on IT strategy, forces organizations to redefine the way they engage their customers and changes the manner in which they operate within the broader healthcare ecosystem. Cigna has partnered with Pega to address these challenges and opportunities through the implementation of a core health platform that will enable new models of payer and provider collaboration, support innovative consumer capabilities and increase our business agility.
- Dr. Mark Boxer, Executive Vice President & Global CIO, Cigna Healthcare