PegaWORLD 2015: Driving Transformation From Customer Experiences to Internal Processes at Alfa-Bank JSC (Presentation)
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Improving customer satisfaction is possible only through understanding the client's needs. The search for a balance between the voice of the customer and voice of the business requires continuous improvements of internal processes of the Bank. Modeling in Pega PRPC by the process owners is the key to market leadership.
- Martin Pilecky, CIO, Alfa-Bank JSC