PegaWORLD 2015: CRM Evolved (Video)
Your customers demand immediacy, coherence and relevance at every interaction. Unfortunately, most of today’s CRM systems haven’t evolved beyond customer records management—they offer little more than a Rolodex in the cloud. For sophisticated global organizations this is insufficient. To provide a consistent end-to-end customer experience across all channels, enterprises need to connect traditional CRM (Marketing, Sales, and Service) to core operations. In his PegaWORLD keynote, Alan Trefler, Pegasystems’ Founder and CEO, will highlight how the world’s leading brands are using the Pega 7 Platform to deliver strategic applications that turn data into actionable insight, bring clarity and consistency to user experiences across channels, and evolve as fast as customers and markets demand.
- Alan Trefler, Founder and CEO, Pegasystems