PegaWORLD 2015: "The Always on Marketing Brain" - Driving Engagement and Revenue (Presentation)
In today’s customer environment, marketers must continue to be customer centric, analytic, real-time and engaged at all phases of the customer lifecycle. Marketers must stop thinking of our campaigns as singular events and begin to realize they are always ongoing. Marketers need to have the brain always on! In this session you will learn:
- What is a marketing brain?
- How does it balance business and customer outcomes?
- Success story - Where has this worked in action?
- And what more can the brain do in the future?
- Ed Burek, Director of Product Marketing, Pegasystems