Presentation

PegaWORLD 2015: The Age of Un-Marketing - Drive Contextual Marketing Not Just a Campaign (Presentation)

  • PDF
  • 2.88 MB

It is safe to say that customers today do not want to be "marketed". When they are they have absolute control to switch companies in a split second. How do organizations shift and engage the customer with contextual marketing not just campaigns? Join us to see how to become un-marketers and learn:

  • Why customer service and marketers need to be BFFs
  • How it drives deeper relationships and drives revenue
  • Why marketers struggle with the new age of the customer
  • How to get started today

  • Speaker(s):

    • Ed Burek, Director of Marketing, Pegasystems

Tags

Related Resources

PegaWorld 2018 promo card

PegaWorld 2018

Registration is Now Open

Discover why 4,500 global leaders plan to join us next June in Las Vegas!

The Salesforce.com Alternative

Considering Salesforce.com?

Don’t fall for the hype. See why today’s leading enterprises choose Pega CRM.