PegaWORLD 2015: Accenture: Secrets to Delivering Customer Value with Next Best Action in an Omni-channel World (Video)

Digital technologies are fundamentally changing customer expectations and prompting organizations to move from transactional interactions into new forms of personalized customer interactions. Whether you are targeting an increase in sales, retaining your best customers, providing a tailored customer service or making good decisions on risk and compliance issues, the right actions with the right clients at the right time is the key to success. Delivering on this promise requires the right technology and the right operational processes to execute on your business case and adapt to the changing needs of your customer base.


  • David Steuer, Managing Director, Global Pega Practice Lead, Accenture
  • Sudeep Bose, Senior Manager, CVM, Etisalat
  • Ricardo de Melo Santos, Marketing Senior Manager, Oi
  • Manoela Sudbrack, Marketing Manager, Oi
  • Andrew McMullan, Director of Analytics & Decisioning, Personal & Business Banking, Royal Bank of Scotland
  • Mike Nevels, Director of CRM, Sprint


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