PegaWORLD 2012 Presentation: How Bank Asya Has Improved Sales and Marketing Operations in Just 180 Days
- 1.64 MB
As it expands operations globally, Bank Asya defines customer centricity as one of its corporate strategy pillars. By organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes, the bank aims to optimize customer satisfaction and profitability with the goal of becoming #1 in cards customer service. To realize this customer centricity strategy, Bank Asya improved its sales and marketing infrastructure in just 6 months, while also reinventing their back-office operations.
In this session you will learn:
- How IT and a retail banking department teamed to deliver new sales and campaign management modules
- How to achieve seamless integration between Pega technology and existing banking systems and channels
- The differences between the role of IT and business units in CRM projects