Pega's Contextual AI in Action
With Contextual AI, Pega dynamically adjusts marketing content in response to real-time customer insights. With Contextual AI, organizations are able to understand the needs of their customers in the moment, and then create engaging and effective targeted responses. Insights gathered by Contextual AI stay with a customer - no matter the channels they choose to interact with you. By understanding your customer’s intent, Pega’s Customer Decision Hub can serve up relevant, insightful and timely content across all your channels of engagement.