Data Sheet

Pega Paid Media Manager (Data Sheet)

  • PDF
  • 352 KB

With Pega Paid Media Manager, you can now leverage Next-Best-Actions in real-time on paid channels – including Facebook, Google, or any other paid platform.

Each time you interact with a customer or prospect, Pega re-calculates the Next Best Action for that person – and assigns them to an audience on the paid platforms that are integrated into your program. When the time comes to serve an ad to that individual, they’ll be presented with a relevant, timely, and contextual advertisement – one that’s consistent with your other channels, and balances what’s best for your business, with what’s best for that unique customer.


Tags

Related Resources

PegaWorld 2018 promo card

PegaWorld 2018

Registration is Now Open

Discover why 4,500 global leaders plan to join us next June in Las Vegas!

The Salesforce.com Alternative

Considering Salesforce.com?

Don’t fall for the hype. See why today’s leading enterprises choose Pega CRM.