Pega Marketing vs. Salesforce Marketing Cloud
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With consumer expectations rising and products, pricing, regulations, channels, and competition changing at a breakneck pace, it’s time to reevaluate how your marketing system is supporting—or slowing down—your business. At Pega, we believe that the key to effective marketing is providing contextually relevant offers, recommendations, and content delivered in real-time that enable seamless customer engagement throughout their customer journey. In A Comparison of Pega Marketing and the Salesforce.com Marketing Cloud, we will evaluate across four areas of functionality essential to meeting the complex marketing needs of large, global enterprises.