White Paper

Pega Marketing Product Overview

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Marketing organizations looking to make a significant impact on the customer experience and to drive an effective return on marketing investment are turning to a Next-Best-Action approach to marketing. The Pega approach to marketing uses decision management and analytics to determine the right action for every customer and provides customers with the right message, at the right time, in the right channel.

Built for marketers responsible for managing inbound and outbound customer communications and experiences, the solution delivers on this vision through a unique combination of real-time inbound and outbound marketing, campaign management, and marketing operations capabilities that leverage predictive and adaptive analytics, real-time decisioning, and business process management. Pega’s marketing solution dynamically manages multi-channel conversations through the entire customer lifecycle, from offer design to offer fulfillment.



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