Data Sheet

Pega CRM for Retail Banking and Card Servicing

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Deliver the Ideal Customer Experience

KEY CHALLENGE:
Traditional CRM solutions treat marketing, sales, on-boarding and service as disconnected activities, making it hard – if not impossible – to deliver customer-focused experiences.

THE SOLUTION:
In the branch and the contact center, Pega CRM promotes the ideal customer experience. Pega simplifies, streamlines and connects all of your marketing, sales, on-boarding and service interactions so that your representatives stay focused on the customer – not the technology.

Gartner and Forrester rank Pega as a leader in CRM for one very good reason – Pega delivers the most relevant, personalized and efficient customer experience possible.


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