Optimizing the Customer Journey with Next Best Action Analytics
Watch our recent session with Argyle Executive Forum where Matt Nolan, Director of Product Marketing at Pega, outlines how today’s connected customer chooses their own path - researching and interacting with the brand on their own terms. Matt is joined by panelists from leading brands including Sears, Bank of Montreal and RGA Reinsurance as they share their own stories about enabling complex consumer journeys.
Topics discussed include:
- The key challenges in mapping the customer journey, and “scripting” journey workflows
- The requirement for real-time analytics, to capture and adapt to customer context
- How paid channels are changing, and coming into alignment with other touchpoints
Learn how journey optimization can provide tremendous benefit to businesses including upsell & cross-sell, retention, and customer satisfaction. Read the white paper