Making Marketing Personal with RBS

Join Pegasystems and Andrew McMullan, Director of Analytics & Decisioning, Royal Bank of Scotland as we explore the journey this bank has embarked on to become #1 for customer service, trust and advocacy in the UK by 2020. On this webinar, Andrew will talk about the decisioning capability RBS has built to transform insights into actions to deliver contextual, relevant, service touches to the right customers, in the right channel, at the right time.


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