eBook

How to Win Over Millennials

  • PDF
  • 945 KB

Millennials (Gen Y) are a far bigger group than baby boomers, and will soon represent a third of all customers in the marketplace. What should you know?

  • They'll command the largest wallet share of any generation in history
  • Their expectations for service are based on brands like Amazon, Netflix and Uber
  • Their high demands are ever-evolving and you must be agile to keep up

In this eBook you’ll learn how to serve millennials, profit from them and keep them coming back.


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