Government Empowered 2016: Applying Design Thinking to the End-to-End User Journey

Eighty-five percent of Americans expect government digital services to meet or exceed commercial service levels. These "liquid expectations" are forcing federal agencies to rethink how they support and engage citizens. Service design helps them re-imagine the end-to-end journey, employing design thinking to integrate and optimize service delivery to achieve breakthrough mission outcomes. Watch this session presented by Accenture at Government Empowered 2016.


  • Ira Entis, Accenture Federal Services


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