Analyst Report

Gartner Magic Quadrant for Sales Force Automation 2018

Gartner evaluated 15 vendors of sales force automation (SFA) technology, which the firm defines as applications that “automate the sales activities, processes, and administrative responsibilities for an organization's sales professionals. SFA is a foundational technology that provides core sales execution capabilities: account, contact, and opportunity management, sales forecasting, reports, and dashboards, and mobile applications.” Gartner assessed Pega based on its completeness of vision and ability to execute.


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