White Paper

Forrester Total Economic Impact (TEI) of Pega Marketing

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  • 22 Pages
  • 531 KB

Pegasystems commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying the Pega Marketing Application.

The study shows three-year risk-adjusted results, including:

  • An overall Return On Investment (ROI) of 438%, with a Payback Period of just 4.7 Months
  • Incremental Retained Customer Revenue exceeding $297 Million for the 3-year period
  • More than $64 Million in incremental sales, driving a 797% Return on Marketing Investment (ROMI)

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