Analyst Report

Forrester: Reflections From A BPM Thought Leader: Alan Trefler, Pegasystems

Earlier this year, Forrester launched a series of discussions with business process management (BPM) thought leaders that have made a significant contribution to the discipline — whether by driving standards, expanding the technology, or pushing process improvement methodologies in new directions. This report is the second in the series and is based on conversations with Alan Trefler, CEO of Pegasystems. Alan helped shape the market, driving the use of fused business rules and process engines to help firms build for change and more easily meet the needs of their customers. Given the level of interest in BPM within the market, these discussions with thought leaders explore where the BPM software industry came from and the challenges that it faces moving forward.

by Derek Miers
with Connie Moore and Emily Fowler-Cornfeld


Table of Contents

  • Alan Trefler, Pegasystems CEO, Guided The Emergence Of A Power Vendor
  • The Philosophy Of BPM
  • Context Drives Critical BPM Decisions
  • Processes And Business Rules Are Two Sides Of The Same Coin
  • Reversing The BPM Paradigm
  • Dynamic Case Management Transforms The Way We Think About Technology
  • Organizations Need To Understand The Art Of The Possible
  • Don’t Attempt To Code Your Vision
  • BPM Uses A Variable Implementation Plan
  • Build The Engagement Program For Success


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