Analyst Report

Forrester: The Power of Customer Context

Contextual Marketing is here! Customers expect companies to respond to each one of them, not to a customer segment; this creates frictionless conversation that allows companies to cultivate a stronger Customer Lifetime Value. This means companies must have campaign automation but they also need predictive, real-time analytics to enable organizations to meet this change in the Marketing landscape. Pega Next-Best-Action Marketing is a solution that encompasses all of the components needed to enable contextual Marketing.

Download this report to explore why campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must deliver self-perpetuating cycles of real-time, two-way, insight-driven interactions with individual customers. Brands that seize this potential are assembling proprietary digital platforms that Forrester calls contextual marketing engines.


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