Farmers: Double Market Share in One Year
Personalize Processes And Systems To Seize Market Opportunity
In five short months, Farmers Insurance went from planning what the new business would look like to having something that agents could use right away. The delay in generating a quote was slashed from two weeks to less than a quarter of an hour. Farmers went from near the bottom to near the top in small commercial lines, doubling their share, and achieving a 70% increase in umbrella policy sales. And in 2009 the analyst firm Celent awarded Farmers its “Model Carrier Award of the Year” for this solution. In short, Farmers’ showed how leadership, insight and the right technology that can drive business transformation.