Execute a Customer Service Strategy That Actually Engages

  • Video
  • 49:46

Do you know your BCBS Customer?

Customer service drives the healthcare organization’s brand and reputation. And, today’s healthcare customers, simply, expect more. Customers expect businesses to do the basics well, to deliver through omni-channel engagement and for interactions to be personalized and relevant. Service standards are set by other industries. Health plans no longer compete against industry product and service benchmarks, but also against Amazon.com, Google, and eBay.

Hear what your health plan customers expect from customer service in 2016 and beyond; and how NASCO is responding to help their clients meet these demands and thrive in 21st century healthcare customer service. In this presentation you’ll learn:

  • Key customer service requirements and market differentiators
  • How NASCO’s Blue Consumer Centricity theme enables Blues plans to differentiate and innovate on a cost effective customer service platform.
  • How NASCO works with its Blue Plan owners and customers and their business users to drive the innovation that produces results.
  • See how one customers has leveraged the NASCO Pega customer service platform to improve consumer engagement.


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