The Evolutionary Demands on CRM Systems
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Together, the digital paradigm shift and the rise in customer expectations are driving organizations to transform. That transformation is driving a renewed approach to CRM systems. However, to achieve true "customer engagement" with today's empowered customers requires a company-wide evolution that goes beyond technology.
In The Evolutionary Demands on CRM Systems, noted CRM expert and advisor, Esteban Kolsky, gives his recommendations for how your organization must evolve to meet the needs of modern customers in today's market.