Engaging Customers in Life Sciences
The long-standing go-to-market model for most biopharma and many medical devices has relied on large field sales forces interacting with healthcare providers (HCPs). However, as many as 50% of HCPs are no longer accessible to sales reps, and regulatory mandates, consumerism, and payer influences have fundamentally changed the ecosystem. In response, organizational functions, like Sales, Marketing, Medical Affairs, and Patient Programs are talking about becoming patient centric, but rarely know where their patients are in their unique and dynamic customer journeys across these silos. Learn how Pega can help you better understand and engage your patients – and get it right at every touchpoint!