Enabling Holistic Customer Experience with End-to-End Order Management
- 712 KB
Communications service providers around the world are migrating from a product-centric towards a more customer-centric approach. They are beginning to focus on using what they know about the customer to present products and services that are not only highly relevant to the individual customer, but also timely in nature. Additionally, tomorrow's market winners will be able to deliver an experience that is cross-channel by design, allowing customers to shop or buy seamlessly and consistently across multiple channels.
The success of a company in delivering a customer-centric, cross-channel experience depends on their ability to align their business processes across multiple internal operational silos, and collaborate with multiple enterprises, from content providers to supply chain partners to selling partners.
In this whitepaper, independent research firm, Heavy Reading reveals why service providers face an uphill battle with existing Order Management solutions and why next generation Order Management solutions not only deliver on operational efficiency, but place the customer at the center, in order to recommend the right products to the customer at the right time.