Video

EE: Transforming the Customer Journey Through 1:1 Customer Engagement (Suzanne Woolley)

  • PegaWorld
  • 03:25

EE, the UK’s largest digital communications company leverages big data and Pega Marketing to move beyond mass-segmentation toward a completely personalized journey for each customer. Watch highlights of this PegaWORLD keynote video, where Suzanne Woolley describes how EE is using real-time context to improve customer engagement in every channel and driving very significant business returns. 


Tags

Related Resources

PegaWorld 2018 promo card

PegaWorld 2018

Registration is Now Open

Discover why 4,500 global leaders plan to join us next June in Las Vegas!

The Salesforce.com Alternative

Considering Salesforce.com?

Don’t fall for the hype. See why today’s leading enterprises choose Pega CRM.