Delivering a Personalized Banking Experience at RBS
We are creating an environment where we know our customers individually, and we’re having one-to-one conversations with them about what’s right for them.
Today's customers expect personalized experiences in all phases of their engagement journey. To do this, you need an evolved customer engagement system with an “always-on customer brain” brain at its center that leverages Big Data, makes very best decision, and gets the results to your customers when they need it most.
Watch this video to find out how RBS is using this concept to deliver the personalized customer experience of the 1970's at the scale and complexity of today.
What Consumers Really Think About AI
Curious what consumers think about AI? A recent study uncovered valuable insights for businesses. Get the full report
When Customers Don't Follow the Script – The Royal Bank of Scotland
Want to learn how AI can help you improve customer experience? Join us for a webinar to find out how RBS has successfully done that. Register now
Customer Service Transformation Story
Hear how ANZ, ME Bank, and PayPal describe their experiences in delivering consistent, proactive, cross-channel experiences. Watch the video