Customer Engagement Summit Sydney 2017 - Andrew McMullen

Andrew McMullen, CBA, presented at the Customer Engagement Summit in Sydney and talked about the personalised journeys they are giving to their customers, how important the mix between branch and digital conversations and how they need to be integrated to give the customer a seamless interaction with the bank.


Related Resources

PegaWorld 2018

PegaWorld 2018

Keynote Replays

Hear how remarkable brands are leveraging Pega technology to transform their business.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.