Customer Engagement in a Digital World
- 5.65 MB
The technology that has fueled digital transformation presents a paradox for organizations. Often, technology creates a chasm your customers must cross: new channels become silos, data is used for little more than records, and customers get trapped in the complexity of your processes. Used effectively, however, technology can bring you closer to your customers to build personalized, human relationships that allow you to fulfill your promises effortlessly. In this keynote Don will discuss emerging trends in technology, enterprise software, and customer engagement and present a roadmap for using technology to engage customers in a way that is personalized, effective, and effortless.
- Don Schuerman, CTO and Vice President of Product Marketing, Pegasystems