Building Your Brand with Intelligent Interaction

“There is no business if your market is evolving away from you…you can’t lose sight of customers. And you can’t lose sight of the disruption that’s happening."
— Brian Solis, Principal Analyst, Altimeter Group, a Prophet company

A brand used to be something that a company defined, then pushed out to the market and reinforced by advertising and messaging – it was inside out, but it worked. Now in our hyper-connected world, an organization’s brand is defined by the sum of their customers’ experiences, across all touch points – from the outside-in. With the proliferation of channels and rising customer expectations, you’re only as good as your last interaction and the experiences that are felt and shared. To stay current, progressive organizations are forcing themselves to move beyond segmentation-based transactions, and working to deliver on the compelling promise of a 1:1 relationship. Everything starts with empathy to inspire meaningful experience design.

Join best-selling author Brian Solis and Pega CTO Don Schuerman for a discussion on building your brand with intelligent interaction. In this webinar, we will discuss key themes from Brian’s new book, X: The Experience When Business Meets Design, as well as case study examples, covering topics including:

  • Why empathy and perspective build better customer connections
  • The value of understanding and mapping the customer journey
  • How real-time personalization is becoming the “new normal”
  • Highlights from Brian’s new book X: The Experience When Business Meets Design

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