Presentation

British Gas: Delivering Superior Customer Experience Through Integrated Customer Decisioning

  • Jo Allen, Business Lead, Next Generation Decisioning, British Gas
  • Steven Thomas, Head of Campaign Decisioning, British Gas

British Gas share their strategy and transformational journey to becoming more customer-centric by using a centralised decision hub – guiding the best next actions to take with customers, in context, in real-time and in their preferred channel.


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