Case Study

Betting on digital

The successful launch of an online portal has given telecommunications company Oi the confidence to pursue an ambitious digital transformation initiative.

For many organisations, the impetus for digital transformation comes from customer demand. As The Economist Intelligence Unit identified in its “Digital Evolution” research project, sponsored by Accenture and Pegasystems, 50% of companies involved in digital transformation initiatives cite “evolving customer needs” as a key driver.


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