AIG Japan: Revolutionizing the Way Insurance is Sold

The Business Issue

AIG Companies serve commercial, institutional and individual customers through one of the most extensive worldwide property-casualty networks of any insurer.

AIG Japan is on quest to change the way the insurance industry provides value and service like no other Japanese carrier has done before. Selling their insurance products through thousands of independent insurance agents, AIG Japan needed a state-of-the-art sales platform to intelligently guide their salesforce to optimize responses and proactively anticipate customer needs to grow better books of business.

The Solution

To execute their vision, AIG Japan turned to Pega to create an intuitive, state-of-the-art portal for sales and service. AIG is deploying the Pega Sales Automation application to over 135,000 independent agents across Japan. The system’s Next Best Action approach builds customer trust with consistent omni-channel communication so AIG can provide contextual responses, branding and nurturing wherever and whenever customers choose to engage.

The Results

  • Deployed intelligent sales platform to over 135,000 agents
  • Reduce training costs
  • Increased upsell and cross sell activities
  • Provided an omni-channel sales approach


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