5 Steps to Optimizing Customer Value in Insurance eBook: Leveraging Predictive Analytics for Customer Centricity

Despite the lure of customer centricity, many companies still rely on product-centric customer interactions. While this approach aligns well with budget, compensation, system and organizational structures, it is at odds with the desire to create a more customer-focused organization and achieve the key objective of profitability.

In this ebook, Pegasystems’ Tom King discusses a new approach to optimizing customer value which is predicated on predictive and adaptive analytics. Called Next-Best-Action (N-B-A), this approach revolutionizes the relationship with your customer, delivering targeted and personalized interactions that can significantly increase customer satisfaction, sales, retention and revenues.


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