4 Steps to Optimizing Customer Value in Healthcare

Despite the lure of customer centricity, many healthcare organizations still rely on product-centric customer interactions. But in the new world of retail healthcare, organizations must deliver a customer-focused experience that will differentiate their business and help them successfully acquire, engage and retain customers, including members, patients and providers.

In this eBook, Pegasystems’ Elizabeth Hart discusses a new approach to optimizing customer value by leveraging predictive and adaptive analytics. Called Next-Best-Action (N-B-A), this approach revolutionizes the relationship with your customer, delivering targeted and personalized interactions that can significantly increase customer satisfaction, sales, retention and revenues.


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