Pega Marketing for Communications

Reduce churn and increase customer lifetime value.

"Pega has the brains to help an agent deliver the right treatment to the right customer at the right time. That is very different from traditional telecommunications care."
Get to know Pega Marketing for Communications
Guided, personalized retention
Reduce churn with
guided, personalized retention

Reduce churn and retention costs by dynamically building personalized offers for customers. The industry best practices built into Pega’s guided retention processes help you limit revenue dilution.

Prevent customer churn with
proactive retention

Identify triggers in real-time that lead to customer dissatisfaction and churn such as service disruptions, web usage indicators, and social media interactions. Then automatically respond with meaningful offers and messages personalized for each customer’s situation.

Increase lifetime value with personalized offers
Increase lifetime value with
personalized offers

Increase acceptance rates and customer satisfaction by delivering up-sell and cross-sell offers directly related to customer needs and behaviors, at the right time.

Engage customers with omni-channel conversations
Engage customers with
omni-channel conversations

Empower your customers to communicate via the channels they prefer, while ensuring a consistent and relevant dialogue. Adapt the conversation in real time based on what the customer is doing, whether they’re on your web page, using your mobile application, or interacting with your live agents.

Boost response rates with individualized digital campaigns
Boost response rates with
individualized digital campaigns

Ensure every customer receives the optimum message in all outbound and digital channels, with laser-focused targeting and delivery. Drive increased conversion rates by actioning customer responses in real-time, using automated campaign flows.

Additional Product Features

Empower your customer advisors

Out of the box UI enabling agents to retain and sell to customers in contact center and retail.

Enable Customers in digital channels

Out of the box UI enabling agents to retain and sell to customers in contact center and retail.

Imagine the future with visualization and simulation

See how key adjustments in marketing tactics can improve outcomes with the Visual Business Director.

Measure your progress and impact

Track key performance indicators with communications industry-specific marketing dashboards.

Benefit from communications data models

A robust library of common objects and data models based on TM Forum Shared Information Data Model (SID) is included.

Be agile and in-control

Test complex strategies and manage revisions with state-of-the-art approval process management.

Launch quickly with pre-built campaigns

Extensible campaigns available out of the box allow you to get up and running more quickly.

Supercharge your local marketing

Extensible campaigns available out of the box allow you to get up and running more quickly.

Pega Mashup

Embed Pega directly into mobile or web channels to rapidly integrate with your infrastructure.

Related Resources

Increase Revenue with Next Best Action

Hear executives from the Communications & Media industry talk about how using a Next Best Action solution is enabling contextual conversations with their customers.

Building an Effective Retention Strategy in 13 Weeks

In this webinar, learn how Sprint has transformed the customer care experience by building a retention strategy that uses a data-driven, next-best-action solution.

Customer Case Studies

See how customers are using Pega Marketing for Communications to transform their enterprises.

Oi: Marketing made simple

Telecom giant Oi created a single AI-powered solution for 9,000 call center agents and 1,000 stores.

How Sprint reduced churn by 10%

Case Study

Sprint: Achieving world-class retention

In just 90 days Sprint implemented Pega’s Marketing for Communications solution, leveraging predictive and self-learning analytics and prebuilt retention processes.

EE: Transforming the customer journey

Learn how EE is using real-time context to improve customer engagement in every channel and driving very significant business returns.
See how Pega can help your business

Talk to an expert and see how Pega can transform your customer experiences with next-generation software applications and solutions.