Pega recognized as a strong performer in Cross-Channel Campaign Management
Pegasystems was identified as a Strong Performer in Cross-Channel Campaign Management (CCCM) among 15 vendors who were evaluated against 26 criteria in The Forrester WaveTM
Highlights from the report:
“Pegasystems leads in terms of RTIM — a critical CCCM requirement. Pegasystems provides personalized inbound interactions via mobile, web, and eCommerce, as well as offline recommendations via contact centers, networked devices, and customer-facing staff. It further offers solid integration with back-office business processes, which makes it a good choice for financial services, communications, and firms in regulated industries.”
Download the report to learn how the leading CCCM vendors compare on advanced analytics, real-time interaction management (RTIM), and digital channel delivery—and see why Pega was cited as a Strong Performer.
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
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