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Eventos de Pega

Customer Engagement Summit Edinburgh

Making digital transformation real.

  • March 5, 2019
  • 10:00 AM GMT
  • Edinburgh, GB

Why do some organisations get digital transformation right the first time, while others are still chasing success in the midst of digital chaos? Find out at our Customer Engagement Summit, where thought leaders and industry peers will show you how to cut through the hype and deliver real results.

  • Learn which well-intentioned mistakes most companies make – and how to avoid them
  • See how to deliver flawless customer experiences with AI, whilst still staying in control
  • Test-drive powerful technology that lets you engage without limits, automate from end to end, and more

Please click on the video link above if you’d like to view highlights from the 2018 Customer Engagement Summit in London.

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Speakers

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Simon Haydn-Lee

Director, Government & Public Sector UK & Ireland, Pegasystems

Simon is responsible for Pega’s Government and Public Sector business in the UK, working with some of the most complex Government organisations to deliver transformational projects, aid efficiency and increase the users digital experience. Simon held a number of leadership positions in leading UK technology and communications companies prior to joining Pega. He lives in Cheshire with his wife and three children and is a keen cyclist.

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Tom Libretto

Chief Marketing Officer, SVP, Pegasystems

Tom Libretto is Chief Marketing Officer and Senior Vice President, responsible for global marketing initiatives within Pega. Tom has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and most recently as managing director, global head of digital experience at JPMorgan Chase (JPMC), the largest bank in the US. His multi-disciplinary background includes B2B and B2C marketing and sales experience as well as product management, corporate strategy, and business development roles.

While at JPMC, Tom was responsible for defining and executing digital transformation initiatives for the firm, directing digital marketing, social media, brand activation, email marketing, marketing automation, CRM/Business Intelligence, web, mobile, sales enablement, and marketing operations.

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Paul de Laat

Customer Data & Insight Director, Centrica

Paul de Laat joined British Gas in 2016 and is the Data, Insights & Customer Value Management Director. Paul leads a team of 200, driving the transformation around Data, MI, Analytics, Customer Insight and Customer value management.

Prior to joining British Gas, Paul was the Customer Insight Director at the John Lewis Partnership. Paul held similar roles at Lloyds Banking Group, Vodafone Group, Orange, O2 and Thomas Cook.

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Agenda

10:00 AM

Welcome Address

Kieran Tarrant, Vice President, UK & Ireland, Pegasystems

10:15 AM

Pega Keynote

Tom Libretto, Chief Marketing Officer, SVP, Pegasystems

10:45 AM

Client Story 1

Paul de Laat, Customer Data & Insight Director, Centrica

11:15 AM

Break

12:00 PM

Client Story 2

12:30 PM

Demo

1:00 PM

Close and Networking

Location Details

The Assembly Rooms

54 George Street

Edinburgh, EH2 2LR

Premier EMEA Sponsor

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Presenting Sponsor

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