Presentation
PegaWorld 2018: Building Beautiful Customer Experiences with AI (Presentation)
Even though AI has been around for 60 years, it is only now that artificial intelligence can be used to create personalized customer experiences, better self service, and key customer insights. For decades we've provided customers with experiences that were very non-human. All too often we don't know who our customers are, we don't know what's going on in their lives, we have no idea what they need or why. Across the board customer experiences are still made for the masses and not the individual. However advances in artificial intelligence now make it possible for brands to treat customers less like machines and more like people. AI and machine learning learning provides actual personalization - where we can now treat a customer truly like a person.
Etiqueta
Recursos relacionados
Investigación y conocimientos recomendados
Vea las novedades, lo próximo y las tendencias actuales.
Por qué elegir Pega
Un software excepcionalmente potente no es lo único que nos diferencia.