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Customer Engagement Summit Sydney

Making digital transformation real.

  • 26 February, 2019
  • 9:00 AM AEDT
  • Sydney, NSW

Why do some organisations get digital transformation right the first time, while others are still chasing success in the midst of digital chaos? Find out at our Customer Engagement Summit, where thought leaders and industry peers will show you how to cut through the hype and deliver real results.

  • Learn which well-intentioned mistakes most companies make – and how to avoid them
  • See how to deliver flawless customer experiences with AI, whilst still staying in control
  • Test-drive powerful technology that lets you engage without limits, automate from end to end, and more

If you missed the 2018 Customer Engagement Summit in Sydney, click on the video link above to watch some of the highlights.

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Luke McCormack

VP & Managing Director, Asia Pacific, Pegasystems

Luke McCormack is the Vice President & Managing Director of the Asia Pacific Region for Pegasystems, where he is responsible for business growth and driving client success. He manages the Sales and Consulting groups located across Australia and New Zealand, ASEAN, and Greater China.

Luke brings over 20 years of successful software experience to Pegasystems, having worked with organisations such as Accenture and Citibank. He was a foundation member of the companies Asia Pacific operations, and during his time has been responsible for building out the APAC Professional Services business, the APAC Sales Organisation, and entry into new markets in ASEAN and Greater China. Earlier in his career, Luke served as a software engineer in the Australian Banking Industry.

Luke holds a Bachelor Degree in Economics and a Graduate Diploma in Business from the University of New England.

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Alan Trefler

Founder & CEO, Pegasystems

In a three-decade career, Alan Trefler has been a visionary leader, a technology change-agent, an innovative philanthropist, and a trusted advisor to business executives around the world.

Alan's unique technology vision and relentless focus on customer success is changing the way many of the world's leading enterprises engage with their customers today. His life's work has been to design a platform for living applications that businesspeople can evolve dynamically to manage the constant disruption and change in today's customer-centric economy.

Alan founded Pegasystems in 1983 and has built the company into an $841 million provider of strategic applications with nearly 4,500 employees in 30 global offices.

Alan's industry recognition includes The American Business Award's "Software CEO of the Year," the Massachusetts Technology Leadership Council's "Public Company CEO of the Year," and the Babson College Academy of Distinguished Entrepreneurs. He frequently presents to international business and technology audiences at industry conferences and has consulted extensively in the use of advanced technology, the future of software, and customer engagement. In 2017, Alan was appointed to the World Economic Forum’s IT Steering Committee.

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9:00 AM

Welcome Address

Luke McCormack, VP & Managing Director Asia Pacific, Pegasystems

9:15 AM

Pega Keynote

Alan Trefler, Founder and CEO, Pegasystems

9:45 AM

Customer Engagement Demo

10:15 AM

Customer Presentation

10:45 AM

Coffee Break

11:45 AM

Thought Leadership presentation

12:15 PM

Customer Presentation

12:45 PM

Customer Presentation

1:15 PM

Close & Thank You

Luke McCormack, VP & Managing Director Asia Pacific, Pegasystems

Location Details

Hyatt Regency Sydney

161 Sussex Street

Sydney, NSW 2000

Premier APAC


Presenting Sponsors